Today, multi-platinum rock band Avenged Sevenfold (comprising M. Shadows, Synyster Gates, Zacky Vengeance, Brooks Wackerman and Johnny Christ) release their new song “We Love You” — an ode to decrying the rat race.
A frenetic dynamic rollercoaster riddled with hooks, peaks and valleys, A7X's latest comes with an innovative 360 VR music video. Watch it here:
“More power, more pace, more money, more taste,” M. Shadows delivers the unforgettable lyrics that relate to what keeps us pushing and being the motivators and destroyers of our self and reality. The song depicts the forced feeling our society pushes on us to consume, push, stretch and empty everything we can, if not halted result in possibly our own downfall. Avenged Sevenfold are masters at dynamic transitions over the course of one song, and this is no exception.
The music video for “We Love You” is no less ambitious. Artist Ryan McKinnon, using Unreal Engine, has crafted an enveloping, innovative visual experience which has been optimized for Oculus in VR and 360 on YouTube. The visualizer begins in the peaceful natural world, before the pressure of society takes over and the world starts building at a crazy pace.
Avenged Sevenfold will support the forthcoming Life Is But a Dream... album with multiple massive live shows this year which include headlining the Welcome To Rockville festival on May 19th in Daytona, FL followed by another headlining set at Sonic Temple in Columbus, Ohio on May 26th. The band will bring it back home to California for the first time since 2008 with an arena show at the Kia Forum in Los Angeles on June 9th before taking over Madison Square Garden on June 23, for their first New York City appearance since 2007. But that’s just the beginning. This summer, the band is taking off on a North American tour with Alexisonfire, Falling In Reverse and Kim Dracula.
“We Love You” follows Avenged Sevenfold's previous single and return to the spotlight with "Nobody," which arrived with a stunning stop-motion video directed by Chris Hopewell that peaked at #1 Trending YouTube and has over 4 million views to date. The track itself has nabbed nearly 12 million cumulative streams since its release in mid-March.
The band is also hosting an immersive album listening event at AREA 15 in Las Vegas from May 11th – 14th where fans can hear Life Is But A Dream… in full 3 weeks early.