According to his bio, Kidd Ross is from the small UK northern town of Wigan yet is already on the path to world domination having shared stages with David Guetta, DJ Snake, The ChainSmokers, Diplo, Zedd, Avicii, Kygo, MarshMello, Skrillex, Alesso, A Trak to name a few. You’re never going to mistake him for Kid Rock, unless you’re mishearing in a noisy pub.
The press release describes ‘Give A Little Love To Me’ as ‘a stunning uplifting summer symphony… with an energized funky baseline and short catchy vocals which transition into an anthemic feel good melody.’
To my ears – and despite what you would probably call my more ‘rockist’ leanings with a general but not exclusive preference for more guitar-orientated works, and as someone who remembers the chart dance music of the mid-90s and into the first years of the new millennium – this sounds very like so much generic dancefloor-friendly fodder from 20-25 years ago.
‘Give A Little Love To Me’ isn’t outright awful, but it is bland, generic, and ultimately forgettable in its regurgitation of such standard and worn-to-death tropes.