Jim Kroft's first album, Between The Devil And The Deep Blue Sea, brought many admirers, few sales and some flattering comparisons to David Bowie. The latter, were presumably generated solely by the fact that he is now based in Berlin since nothing else about his music says Thin White Duke.
He looks a bit like Simon Pegg with cooler hair cut (grown back now after he shaved off for the video to his last single One Sees The Sun) .
If nothing else, Kroft is a clever, if slightly pretentious, self publicist who says that his music "chronicles life in the 21st century and the adventures of his own spirit".
The single Memoirs From The Afterlife is a likeable, though not particularly memorable, orchestrated pop song which broadly seems to be about identity and mortality ("Welcome to a different you".) Or, to use his own sales pitch, it "posits that understanding can only come through acquiescence before the great tide of things" .
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When critics wanted to deconstruct Alfred Hitchcock's movies, the great director was fond of saying 'It's only a movie'. My response to Kroft's elevated descriptions of his own work is to say - 'it's only a pop music'.
Jim Kroft on Myspace
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